iHeartMedia and Deep Blue Sports + Entertainment officially announced the launch of the Women's Sports Audio Network (WSAN) and its first slate of shows Monday (June 18) morning.
WSAN, which will serve as the first-ever audio platform dedicated exclusively to women's sports, will spotlight and celebrate female athletes and give an in-depth look into their personal experiences in and out of their respective sports, with Capitol One, e.l.f. Cosmetics and e.l.f. SKIN serving as founding partners.
“We’re committed to championing incredible athletes and building further awareness until women’s sports reaches the kind of nationwide and international prominence it has always deserved,” said Gayle Troberman, CMO of iHeartMedia. “It’s humbling and inspiring that the first-ever, dedicated women’s sports reports will start airing with the massive reach of iHeart’s broadcast radio platform and the full-on power of collaboration between world class athletes, incredible journalists, podcasters and the fans. This is a pivotal moment for women’s sports to get heard.”
WSAN will feature several original shows including Good Game with Sarah Spain, hosted by ESPN host Sarah Spain and executive producer Jessie Katz, which launched its introductory episode on July 17. Other hosts joining WSAN's inaugural slate include hockey stars Madison and Anya Packer, tennis Grand Slam winner Rennae Stubbs, Racquet magazine co-founder Caitlin Thompson, WNBA legend Sheryl Swoopes, golf media personality Tisha Alyn and veteran sports personality Khristina Williams.
“Women's sports aren't just having a moment, it is the moment. And yet women's sports content continues to be difficult to find and difficult to buy,” said Laura Correnti, Founder and CEO, Deep Blue Sports + Entertainment. “The Women's Sports Audio Network aims to change that -- providing an accessible platform for every fan, from the most casual to biggest of super fans, to be educated and entertained while expanding the aperture of investment opportunities for brands to reach and engage with a dialed-in women's sports community."
This story is brought to you by the Women's Sports Audio Network (WSAN). WSAN is the first-ever audio platform dedicated exclusively to women's sports. WSAN celebrates female athletes and gives an in-depth look into their personal experiences in and out of their respective sports. Check out more on the WSAN site.