The Black Information Network is here!
On Tuesday (June 30), iHeartMedia launched BIN — the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.
The Black Information Network is focused on serving the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding.
“We are pleased and proud to support the launch of BIN: Black Information Network by contributing resources that will have the greatest impact – our reach, our multiple platforms, our technology infrastructure and our broad, in-depth relationships with consumers,” said Bob Pittman, Chairman and CEO of iHeartMedia. “The commitment to service, and the immediate need we saw for a news and information destination for the Black community, accelerated the launch of BIN: Black Information Network to serve this community in an important new way. We are honored to be joined by some of the most important companies in the world that are also committed to this mission.”
BIN will leverage the resources, assets and financial support of iHeartMedia, and fills the void for a 24/7 well-distributed all-news audio service for the Black community.
Instead of traditional ad supported media, BIN is enabled by the support of National Founding Partners who share and support the mission of BIN: Black Information Network. These partners are Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon.
BIN will be distributed nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local AM/FM broadcast radio stations providing local news, weather traffic and sports in addition to national news -- all focused on the Black community and from the Black perspective -- in markets including Atlanta, Augusta, Charlotte, Cleveland, Columbus, GA, Detroit, Greenville, Macon, Minneapolis, Nashville, New Orleans, Norfolk, Riverside, San Francisco and Seattle, with additional local markets being added over the next 60 days.
BIN will also provide the news service for iHeartMedia’s 91 Hip Hop, R&B and Gospel stations across the country, including Power 105.1 in New York, Real 92.3 in Los Angeles, WDAS and Power 99 in Philadelphia, WGCI and WVAZ in Chicago, WJLB in Detroit, The Beat in Houston, The Beat in Miami, WQUE in New Orleans, KMEL in San Francisco and more.
BIN is a standalone business unit within iHeartMedia, and its executives and talent will reflect the community they serve.
Photo: Getty Images